Infinix phones have become increasingly popular in many countries, particularly in Africa and Asia, due to their affordable price point. In this article, we will explore three reasons why Infinix phones are cheaper than many of their competitors.
Why infinix Are Cheaper Then other Brands
- Low Marketing Costs
One of the main reasons why Infinix phones are affordable is that the company invests less in marketing. Unlike other smartphone manufacturers like Samsung, Apple, or Huawei, Infinix does not have the same level of brand recognition, so they don't need to spend as much money on advertising.
As a result, Infinix phones are often sold through online channels, which also reduces the cost of distribution. This allows them to offer their phones at a lower price point while still maintaining high-quality standards.
- Low Profit Margins
Another reason why Infinix phones are affordable is that they have a lower profit margin. Infinix is owned by Transsion Holdings, a Chinese company that also owns the Tecno and Itel brands. Transsion Holdings is known for its low-margin business model, which allows them to sell high-quality smartphones at a lower price point.
By keeping their profit margins low, Infinix is able to offer their phones at a much lower price than many of their competitors. This approach has allowed Infinix to gain a significant market share in countries like Nigeria, Kenya, and Egypt, where price is a significant factor in purchasing decisions.
- Revenue from XOS Launcher
Infinix phones come with XOS Launcher, a custom user interface that runs on top of Android. XOS Launcher includes a number of pre-installed apps and services, some of which are designed to generate revenue for Infinix.
For example, XTheme is a feature that allows users to customize the look and feel of their Infinix phone. However, to access some of the premium themes, users need to pay a small fee. Infinix also includes ads within XOS Launcher, which generates additional revenue for the company.
While some users may find these ads annoying, they also contribute to the lower price point of Infinix phones. By generating revenue through XOS Launcher, Infinix is able to keep the cost of their smartphones low while still maintaining a high level of quality.
In conclusion, Infinix phones are an affordable option for budget-conscious consumers in many countries. They invest less in marketing, have a lower profit margin, and generate revenue through XOS Launcher, which allows them to offer high-quality smartphones at a lower price point. If you're in the market for an affordable smartphone, consider Infinix as a viable option.